Google has rolled out a new program for merchants to help them battle Amazon’s dominance by routing consumers’ product searches across various channels and devices into a single Google-hosted checkout.
Shopping Actions aims to streamline the process for consumers searching for items via Google.com or the voice-activated Google Assistant by concentrating purchases made on any device within a universal shopping cart for instant checkout, according to a Monday blog post by Surojit Chatterjee, director of product management for Google Shopping.
Read more > Google debuts AI-powered shopping, integrates with Shopify
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